Saisonale und regionale Lebensmittel bevorzugt

Deutsche Verbraucher möchten Gemüse und Obst dann kaufen, wenn es regional und frisch zur Verfügung gestellt werden kann. Eine neue Befragung zeigt auf: Je älter die Verbraucher sind, desto eher legen sie Wert auf Lebensmittel, die regional beschafft werden können und die saisonal angesagt sind.

Saisonale und regionale Lebensmittel bevorzug
Saisonale und regionale Lebensmittel bevorzug

Obst und Gemüse möchten viele Verbraucher dann kaufen, wenn sie frisch sind. Gerne werden dabei auch Lebensmittel genommen, die aus dem regionalen Umfeld kommen. Dies ergibt eine neue Untersuchung zum Lebensmitteleinkauf durch YouGov. Besonders die älteren Verbraucher schätzen es, wenn die frischen Lebensmittel aus der Region gekauft werden können.

Erstaunlich ist, dass für viele Verbraucher bereits beim Kaufen darauf achten, aus welcher näheren oder ferneren Region die Lebensmittel kommen. Das hängt damit zusammen, dass Erdbeeren im Winter kein gutes Image haben. Die Früchte schmecken nicht unbedingt frisch, sind relativ teuer und verursachen hohe Umweltkosten, bevor sie auf dem heimischen Teller landen. Gefühlsmäßig ist es besser, wenn man beim Lebensmitteleinkauf erfährt, dass das Obst und Gemüse frisch aus heimischer Produktion kommt.

Regional nah und frisch ist auch häufig ein Hinweis auf preisgünstige Produkte. So können einheimische Äpfel im Herbst sehr preiswert gekauft werden. Viele entschließen sich dann für eine Einlagerung, was aber nicht mit jedem Obst oder Gemüse in gleicher Weise gelingt. Angesagt aus der heimischen Lebensmittelproduktion sind gegenwärtig Pflaumen, die man sehr günstig im Supermarkt bekommen kann. Doch die Pflaumenkuchen aus der Konditorei sind vergleichsweise teuer, denn es ist ein hoher Personaleinsatz notwendig, um einen guten Pflaumenkuchen zu backen. Viele ältere Verbraucher nutzen die Gelegenheit zum Kauf preiswerten regionalen Obstes, um es in Form von Marmeladen für längere Zeit auf Vorrat zu legen.

Bildnachweis: © Africa Studio – Fotolia.com

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